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Australasian Biotechnology (backfiles)
AusBiotech
ISSN: 1036-7128
Vol. 12, No. 5, 2002, pp. 42 		Bioline Code: au02033
Full paper language: English
Document type: Research Article
Document available free of charge

Australasian Biotechnology (backfiles), Vol. 12, No. 5, 2002, pp. 42

 en BIOTECH IN THE MEDIA - What is the Influence of the Media?
Craig Cormick

Abstract

There is a lot of concern that negative media coverage can lead directly to adverse public attitudes towards biotechnology. However that may not be true for all the population, many of whom are largely unaware of biotechnology issues, regardless of high media coverage. The influence of the media can easily be overestimated by those close to a particular issue, and for most people it is more able to reinforce existing attitudes than change attitudes.

 
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Alternative site location: http://www.ausbiotech.org/content.asp?pageid=16

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