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Presentation of Coastal Environmental Management Plan by using SWOT/AHP methods
Sharifipour, R. & Mahmodi, B.
Abstract
The provision of environment management plan and formulating the environmental strategies of
coastal regions are the most essential measures required for the integrated management of coastal regions. For this
purpose, this research has been conducted using two goal-oriented and problem-oriented approaches in order to
determine the planning perspective and problems approach in order to determine bottlenecks respectively. At first,
the vision, mission, and objective of developing the environmental management of the eastern coasts of
Mazandaran by SWOT (Strengths-Weaknesses-Opportunities-Threats) method have been determined. Thereafter,
with using of analytic hierarchical process (AHP) method and EC (Expert chose) software have been applied to
prioritize the strategies. At last, the environmental plan and projects of this region was provided based on the
objectives. According to this research, the macro-strategies of SO, WO, ST, and WT have been identified in the
said order as the priorities of the environmental planning of the region. The SO strategies including the protection
of aquatics, integrated management of rivers and surface waters, and the development of coastal tourism as well as
the most prioritized one, which is the optimal management of environment and sensitive ecosystems of coastal
regions have been studied. In general, in this research 18 environmental strategies classified into four strategic
classes have been defined. According to the six objectives, 10 plan, and 16 projects have been defined for the
environmental management plan of the eastern coasts of Mazandaran Province.
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